Advertising Specialist Ngaio Pānui Toko

Advertising specialists discuss clients' requirements, and plan, prepare and present advertising campaigns to sell products or services.

Advertising specialists may do some or all of the following:

  • source new clients
  • discuss with clients their product or service, what kind of advertising they want, and what medium to use
  • research the client, product or service
  • think up advertising ideas for print, television or online advertising in partnership with a copywriter and other members of the creative team
  • present drafts and ideas to the client
  • negotiate contracts with people involved in the advertising process such as photographers, talent (people featuring in advertisements), television directors and other production workers
  • co-ordinate the production of the advertising.

Useful Experience

Useful experience for advertising specialists includes:

  • work in radio, television or news
  • work as a graphic designer or artist
  • art or design work
  • business management
  • sales and marketing
  • public relations.

Personal Qualities

Advertising specialists need to:

  • be creative
  • be observant, with an eye for detail
  • have good listening and negotiation skills
  • have analytical skills for determining clients' needs
  • be good at managing time, planning and budgeting
  • have excellent communication skills for presenting and selling ideas to clients.

Useful Experience

Useful experience for advertising specialists includes:

  • work in radio, television or news
  • work as a graphic designer or artist
  • art or design work
  • business management
  • sales and marketing
  • public relations.

Subject Recommendations

A tertiary entrance qualification is needed to enter further training. Useful subjects include English, media studies, business studies, and design and visual communication (graphics).

Advertising Specialists can earn around $40K-$100K per year per year.

Advertising specialists may progress to set up their own businesses.

They may also specialise in a number of roles, including:

Advertising Account Manager
Advertising account managers discuss clients' requirements, and plan advertising and promotional campaigns to sell products or services.
Advertising Art Director
Advertising art directors develop and create advertising concepts for clients' products or services. They also oversee the production of advertisements.
Media Manager
Media managers are responsible for buying television time, print space, and other media space required for advertising campaigns. 
Advertising Specialist

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